This sign was taken in California on a random street. The sign reads out Kubar Mediterranean Café. Right when I saw this, I felt that this sign is to much, to much text, to many typefaces and to many colors. First there are three different typefaces here. The first one that spells out ‘Kubar,’ is a serif typeface in all caps. It has an old-style look and feel to it as well. The letters have a round aspect to them. The second typeface is a sans serif type with a modern twist to it. The letters m, e, and d are much bigger size then the rest of the word. The typeface also look handwritten too. The third typeface is a cursive type, with a calligraphic look to it. When it comes to the colors, its way to much. The Kubar is spelled out in orange and the background color is red, which makes it slightly hard to read in general. The Mediterranean is in yellow which is always a good bright color, but the problem here is the stone in the background is almost the same color, so it makes it difficult to read. The café is in orange with a teal square background which makes it hard to read since the stone is the same color as the text, doesn’t make any sense. Overall, the sign is not symmetrical and balanced. Everything is centered but with all of the typefaces, it just doesn’t come together overall as a sign. The messages that we are getting is clear that it is a Mediterranean restaurant, but the look of it is horrible.
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