This picture was take in California on Hollywood Blvd. It is a sign that the city of Los Angeles put out. This sign is communicating this area of the road is just for loading only. The typeface is a sans serif type that is simple and easy to read. The audience is everyone, for people who understand English, so that is why the typeface is very legible. The color in this sign is black and yellow. The yellow as the background really makes the ‘LOADING ONLY” stand out from a long distance. This sign is all in caps and it communicates that the author wants it to be noticeable rather then hidden. The typeface is also centered and the proportion of sign and the typeface works very well. The size and curve of the sign here works well and is harmonic to the typeface. The typeface is simple but round at the same time which works excellence with the proportions of the size of the sign. The letting here is normal, enough space to have time to get a thought in. The space between the two words works well too with the direction of how you read the sign.
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