Unsuccessful Typographic Solutions

This sign was taken at Venice Beach California on the famous boardwalk. This sign was over a store that sold beach supplies. The sign looked like it was created using spray paint in a modern bold typeface. Also the text was paired up with a scene in the background to give it a beach fun look. I felt that this sign was unsuccessfully because it does not look professional at all and to me it just looks like a piece of art someone created on a side of a building. I would never think that this is a sign for a beach supply store. To me the text is cool, and the sign does stand out in general with the beach themed colors that the artist used, but I would not take the company seriously if I saw this sign above a store. With the text being in a dark color and part of the ocean in the background being dark, it is a little difficult to read the la-la land.

Unsuccessful Typographic Solutions

This graphic or sign was taken in California on Hollywood Blvd. This was not a logo that was on top of a store or anything. This is a logo of a company that has a store, and it was located on the front window before you walk in. First, you cannot read it, you have no idea what it says or what company it is. The text is in a crazy graphic old-style typeface that it is literally illegible. It looks more of a medieval typeface that is just not readable especially in all caps which the logo is in. Underneath the logo looks like initials or two letters together in some way. Even though these two letters are much bigger in size then the other text in the banner, you still cannot tell what letters they are. The logo does stand out though with the text being in white and the graphic in the middle being filled in with white and it being very large. Overall, I do not know what this store represent or sells. You can tell that the stuff they sell might have strong graphics on it so it can be a clothing store but at the same time it can be a tattoo parlor too. If you have many possibilities for one logo, then you know it is not successful.

Unsuccessful Typographic Solutions

This sign is located on Hollywood Blvd. in California. This restaurant is located next to a well known Hollywood signs that is located in the background of the photo. First, the sign is to small. I had to zoom in a lot to even get this in the lens, so this sign was not that legible. The text here that spells out The Green Room, is in a color of green that is hard to read. The text is all in caps and is in a modern more graphic type of typeface. The color washes out the text and with the whole sign being in different shades of green makes it so illegible. The text needs to be bigger in general and so does the size of the sign . You don’t understand that this is a restaurant at first either so what it is representing is hard to read. I feel that text is wrong for such a small size sign, the artist should of choose a sans serif text that was simple and had a thin weight to it.

Unsuccessful Typographic Solutions

Here we have a sign that I took out in California on Hollywood Blvd. I choose to take a picture of this sign because I felt that it was unsuccessful for some reasons. It is to plain and boring. When you have a customer walk by, you will not notice this sign at all because the type is boring and so are the colors. The typeface here is a sans serif more modern type and it is simply in black. I do know that this sign is advertising an athletic store but at the same time what is BS? BS to me would mean bull shit. There is just something missing here to make it stand out, color and a more in depth logo for the company to draw customers in. You first look at the BS and move your eyes to the Athletic. Overall this sign is to boring.

Unsuccessful Typographic Solutions

This sign was taken in California on a random street. The sign reads out Kubar Mediterranean Café. Right when I saw this, I felt that this sign is to much, to much text, to many typefaces and to many colors. First there are three different typefaces here. The first one that spells out ‘Kubar,’ is a serif typeface in all caps. It has an old-style look and feel to it as well. The letters have a round aspect to them. The second typeface is a sans serif type with a modern twist to it. The letters m, e, and d are much bigger size then the rest of the word. The typeface also look handwritten too. The third typeface is a cursive type, with a calligraphic look to it. When it comes to the colors, its way to much. The Kubar is spelled out in orange and the background color is red, which makes it slightly hard to read in general. The Mediterranean is in yellow which is always a good bright color, but the problem here is the stone in the background is almost the same color, so it makes it difficult to read. The café is in orange with a teal square background which makes it hard to read since the stone is the same color as the text, doesn’t make any sense. Overall, the sign is not symmetrical and balanced. Everything is centered but with all of the typefaces, it just doesn’t come together overall as a sign. The messages that we are getting is clear that it is a Mediterranean restaurant, but the look of it is horrible.

Successful Typographic Solution

This sign was taken in California at the famous Rodeo Drive. This sign is successful for many reasons. Right away I know that this is a pizza restaurant. The overall logo is very well put together with the graphics and the type. The type here that reads ‘Pizza Rustica’’ is in a serif typeface that is place on a curve that is centralized around the graphic in the logo, a tomato. The logo is in an overall circle shape with a square in the middle with the tomato. When you first look at this logo, your eyes go straight to the tomato, but with the edges of the square that is around the tomato, it points up and down so your eyes go straight up to Pizza and then down to Rustica. This shows that the logo’s movement and balance is very well symmetrical. The text is in black on a white background, which is always a good combination o make text stand out. The tomato ads a great aspect to the logo since it is a pizza restaurant, it makes it playful and fun to look at. The age group here is everyone, and everyone can easily understand what this place is.

Successful Typographic Solution

This sign was taken in California on the famous Melrose. Posers is a clothing store and when I saw this sign, I thought all of the typefaces work very well together. The types here are typefaces that are drawn out, graphic typefaces. Each letter is different but at the same time, they have a similar aspect to them that balances out the sign. Each except the P, has a curvy line aspect to them and a very sketchy look as well. All of the letters are in white except the P with a black background to them. This classic mix of perfect colors together to make the text stand out, bold. The P is a sans serif type and it is very simple and straight compared to the rest of the text and the P is also in black and then there is a white box around just he P. By the artist doing this to the P, it makes your eyes stare at the P first then you go down the line in movement to read the rest of the sign. The O had a graphic in the middle of it and I am not sure what it is but the overall look of the sign communicates a tough hard look and atmosphere to it. An average person walking by might not know that it is a clothing store, but to me the graphics and type came together and balances each other out for a good composition.